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October 2008 Issue --> Small Business Advice Article
 
3 Things to Stop and Start Doing Today to Get Your Business Through This Recession!
 
By: Tom Marquardt

First, stop thinking that you are equal to everyone else.

Start remembering this one simple fact: We are all equal in this world to everyone else on just one thing, no matter who we are or what we do: TIME

Each of us has exactly twenty-four hours a day, seven days a week, and fifty-two weeks a year to make a difference. What we do with those precious moments, makes the difference between success and non-success of those goals and achievements that we want to obtain. By knowing that you are not equal to others, except in your time constraints, you can focus on doing more with the one equal item to gain success over others.

Second, stop looking for the quick fix.

Start understanding that most good plans to success are not the winning lottery ticket.

You must always set a goal and continuously measure it with reliable statistics and logical data for comparisons, monitoring its progress, and taking corrective actions to get back on track. Achievement is like building a home. It must be pre-planned, budgeted for, executed with daily hands-on management, have managed solutions (contingency plans), and be ready for situations when other ways to achieve the end result must be applied within a finite time frame.

You must always make sure that your foundation is laid correctly and is "rock-solid" before you move on to the next phase of your "finishing schedule/plan." Always keep a fresh visualization of what the finished product/goal needs to look like and have several benchmark signoffs along the way to make sure that you are on pace. Goal achievement does not happen overnight, and a lot of people, both directly and indirectly, come into your life that factor into your achievement or non-achievement of those goals. Depending on others to follow through or play a part in your goals must be an understanding.

You cannot go from A to Z in your goals, without "C"ing that "U-R" going to meet "X" person along the way, who will contribute to or detract from your achievement. Reaction to that exterior catalyst must be planned for, and you must understand that your goals have to unfold, like this article, one word at a time.

"To the World you might very well be one person, but to one person, you might very well be the World to their goals and achieving them."

Third, stop your "No's"

Start your "Knows!"

If you say no to something, ask yourself, "Why did I just say no to that?" Start with knowing why you said no before you actually say no, because once you say no, that no may have far-reaching consequences. When you commit to something by saying no to it, and then end up finding out that you could have done it, an opportunity for that action is lost forever. Make sure that each decision you make has been well thought out.

Life has a rippling effect. When you always say no to someone, soon they will start asking someone else, because they really want a yes from you. But, if every answer you give is yes and you cannot follow through with that "yes" commitment, soon your word will not hold any credibility, negatively impacting your life and career.

Remember, committing to something too fast is also never the answer 100% of the time. Knowing why you say yes or no to something is the only way to be successful in following through with your commitments. Do you know why you are reading this article? Because, you said yes to making a difference in your life, career, and increasing the success rate of small and mid-sized businesses!


About the Author:

Tom Marquardt, The Profit Repairman®
Small Business Owner for over 13 years, Expert Business Analyst and Consultant, Business Book Author, Speaker, Radio Talk Show Host, Columnist, a Radical Sales and Marketing Professional and a graduate of Indiana University. Tom is a dynamic, professional, career-driven leader focusing on daily operations while continuing to be productive in a fast-paced sales environment. Over the last sixteen years, Tom has built a career that has given him extensive knowledge and execution of new business openings, troubleshooting, program and technology implementation, business turn-around, complete management, and sales of many different industries nationwide. Tom's new book for increasing success rates of businesses is titled MY little BLACK BOOK TO SUCCESS and he is known as "The Profit Repairman®."

http://theprofitrepairman.com/
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