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Small Business Marketing Strategy & Ideas

January 2010 Issue --> Small Business Marketing Strategy & Ideas Article
 
How to Advertise Online and Make Your Business a Success
 
By: Joanna Vaiou

During our Life Path moments we reach a point where we finally realize what we want do, instead of just simply knowing what we don't want to do. So, let's assume that you decided to start an online, home based, internet based business on your own, in order to gain more time and revenue for yourself, your family and your individual dreams, Congratulations!

That's the first step completed! You found a serious company in a major that interests you and are ready to get yourself and your business out there, in front of the eyes of people seeking for an opportunity like yours from their computer all around the globe in every country. You have set up your website, your auto responder's system and you are ready to go!

So, you know that what you have to do now is to expose your business in front of the right people. This is not easy especially when starting, but my first tip is to try to make your opportunity as more visible as possible to as many people as possible. There are So Many Ways and Internet Marketing Techniques and sources that can help you become known and make you an active member of the competition (and believe me the competition is big, though that should not scare you but challenge you).

Some Internet Marketers say that Article Marketing and Pay Per Click advertising brings good results; others say Social Media Advertising and so on.

Firstly I will say that each one of you is a special individual with different characteristics, and what works for one perfectly may not work for you the same.The way that you will finally advertise will depend on your individual qualities and of course, on your financial situation.

No matter what is your convenience to spend little or a lot of money on your advertising, you should be aware of ALL the possible ways that you can take advantage of in order to get massive exposure of your ads. Everybody else does and so should you if you wish to go far in your business. Being aware of the majority and the functionality of the advertising means, you will then see and decide what is working best for you. In time you will get your right answers. Below I am giving a list of the means of advertising of your business:

  1. Article Marketing: There are many article directories sites where you can publish your original articles in order to drive traffic to your website and search engine friendly. It's free and if you are not good at writing you can always outsource your articles.


  2. Pay Per Click: You have the choice to sign up with popular search engines and place your ads and target them according your preferable settings. Again you have the control of your expenses and your campaign.


  3. Social Media Marketing: Powerful Free Advertising Ability with the multiple social and business Networks that are conquering the whole world. Not only you make new friends and have fun socializing but also you have the chance to get a lot of serious people interested in what you have to offer. It's a revolution for every person in business and it's HUGE. You should never take your eyes off this. And it is TOTALLY FREE.


  4. Video Marketing: Very powerful advertising tool in order to get your product or service out in the world, and expose it in front of limitless people's eyes through the search engines.


  5. Classified Ads: There are many sites worldwide where you can place your ads for free or for very low cost, all you need to do is put that in your daily schedule and be consistent to doing it repeatedly.


  6. Offline Advertising: Do not neglect your potentiality when you are off your computer. Print some lovely business cards with your happy face on, that represent who YOU ARE and give it away when people ask you, "What do you do?" Socialize, be your confident self and people will come to you eventually. Have imagination & passion and you can make wonders in your business.

Most of all remember to be active and care for your business; it's your creation. Feed it, clothe it and protect it, you want to see it grow healthily, isn't that right?

Do the Best you can in all these areas and the Best will come to You!!


About the Author:

Joanna Vaiou is a Success Mindset Coach and an Online Entrepreneur in Personal Development industry. If you want to know more about how you can improve your life and achieve your set of goals, start using the law of attraction on your behalf. Change your thoughts, control your life and enjoy the results. More Success Mindset Secrets on: www.SuccessBusinessMindset.com Joanna Vaiou on Facebook: www.SuccessBusinessMindset.com/facebook
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